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  In today's digital age, your online presence is always at work, tirelessly creating first impressions for you around the clock. Whether you're awake, asleep, or your business is open or closed for the day, your images are out there, shaping perceptions of you and your business. That's why it's crucial for your photos to stand out, grab attention, and convey the exact impression you want your customers to have.   Creating a Strong First Impression As a recent Forbes article rightly pointed out, you only have about seven seconds to make a first impression. One great place to start is by updating your online portrait or headshot on platforms like LinkedIn, Google, Instagram, or your website.   When people...

Looking to give your business a fresh new look? Maybe you're offering new services and want to make sure your professional headshot and business images are up to date. You're probably wondering, "How often should I do this?" Well, you're in the right place! Let me share some helpful advice with you. Let's start with your professional headshot: This photo is an absolute must-have in your business visibility toolkit. It's often the first image people see of you, and it plays a crucial role in building trust and connection. So, how frequently should you update it?   As a general rule of thumb, it's recommended to refresh your professional headshot at least every two years. Even if you feel like...

Should every small business have a website? In Marni Cleiman’s opinion, the answer is a resounding yes! And I absolutely agree.  I had the pleasure of chatting with Marni, an exceptional web designer from the Greater Toronto Area. Trust me, she had some incredible insights to share. Our conversation revolved around the importance of websites for small businesses in today's digital age, and it was too good not to share with you. I am thrilled to have Marni as a guest blogger, so without further ado, let's hear what she has to say: Should every small business have a website?  YES! Think about it this way, when was the last time you Googled a question (or used another search engine)?...

If you're looking to attract new customers to your physical location, having a strong online presence is absolutely essential in today's digital age. Let's talk about why and how you can assess your online presence in order to determine if it’s working for you and attracting your ideal customer, or if it’s instead repelling them. First off, let's get real. Your business needs to be visible online if you want to attract new customers. With so many people relying on the internet & Google searches for research and purchasing decisions, having a website and social media presence is key. Imagine for a moment that you’re driving home from work and are craving pizza for dinner.  You know, that type of pizza...

How can we take better pictures for social media that allow us to show up as the authentic, trustworthy, professionals we are?  I was recently asked that question and more in an episode of the She Built This podcast hosted by the wonderful Emily Aborn.