Blog

While the holidays are a great time to turn off your business brain and just be present with your family, I’d like you to remember that whatever you do in your life, imagery is there, whether it’s directly connected to your business or a family moment. Here are 7 tips on how to take better family photos during the holidays, and how they can help your business visibility.

Did you like what you saw? Would it make you say “This place looks amazing! I would shop, eat or do business with them.” or “This outdated, dark, blurry picture makes me hesitant if they are even still in business.”...

Hitting the open road is an amazing feeling! Road trips are filled with adventure, simplicity, nostalgia and carefree vibes. However, in order for the journey to be a truly enjoyable experience, some planning and preparation are required. You need to know your starting location, your final destination, the best route to take and what you will need along the way (food, beverages, music, etc.).   Tomorrow (August 11th) I will be embarking on a Western Canada adventure, where I will be delivering my photography services to businesses in other provinces, with the goal of increasing their visibility and helping to “put them on the map”.    During the month of August, I will be in Alberta and British Columbia in...

Quick question: Do you know what items to wear to zoom meetings from your wardrobe when the Summer weather temperature feels like it’s set to “high heat” or “melt” outside?  Pantless better not be your answer…

While our self esteems might enjoy looking younger, this type of filter can actually hurt our business.  Why?  Because it’s not honest.  If a potential customer first sees a photo of you on your website (a photo that has a filter applied to it) then they remember that image as how you look, only to feel surprised when they meet you in person or on a virtual call (where you can’t use the filter) and you don’t look as young as you did in the picture.  That split second feeling of “wait, is this the same person?” can instantly remove credibility and replace it with doubt.  You don’t want a potential customer to associate your business with doubt, do you?