Blog — Tips

Should every small business have a website? In Marni Cleiman’s opinion, the answer is a resounding yes! And I absolutely agree.  I had the pleasure of chatting with Marni, an exceptional web designer from the Greater Toronto Area. Trust me, she had some incredible insights to share. Our conversation revolved around the importance of websites for small businesses in today's digital age, and it was too good not to share with you. I am thrilled to have Marni as a guest blogger, so without further ado, let's hear what she has to say: Should every small business have a website?  YES! Think about it this way, when was the last time you Googled a question (or used another search engine)?...

If you're looking to attract new customers to your physical location, having a strong online presence is absolutely essential in today's digital age. Let's talk about why and how you can assess your online presence in order to determine if it’s working for you and attracting your ideal customer, or if it’s instead repelling them. First off, let's get real. Your business needs to be visible online if you want to attract new customers. With so many people relying on the internet & Google searches for research and purchasing decisions, having a website and social media presence is key. Imagine for a moment that you’re driving home from work and are craving pizza for dinner.  You know, that type of pizza...

How can we take better pictures for social media that allow us to show up as the authentic, trustworthy, professionals we are?  I was recently asked that question and more in an episode of the She Built This podcast hosted by the wonderful Emily Aborn.

While the holidays are a great time to turn off your business brain and just be present with your family, I’d like you to remember that whatever you do in your life, imagery is there, whether it’s directly connected to your business or a family moment. Here are 7 tips on how to take better family photos during the holidays, and how they can help your business visibility.