Welcome to April and Q2! As we embark on this new quarter in our digital journey of online business presence and professional networking, let's take a moment to revisit the importance of one often overlooked aspect: the professional headshot. Throughout the past quarter, we've delved into the significance of investing in a quality profile photo, and I'd like to recap some key insights we've discussed: Make a Strong Digital First Impression: Your profile photo acts as your virtual handshake in the digital world. It's the first thing people see, and it leaves a lasting impression. Choosing a professional-looking image communicates competence and reliability, essential qualities in today's digital interactions. Timeless Wisdom for Modern Networking: Despite the evolving...
In the ever-changing world of social media and online networking, some principles remain constant. One such principle is the importance of a professional profile photo. Recently, while reviewing old newspaper articles, I stumbled upon one from 2015 that struck me with its continued relevance. Today, almost a decade later, its insights remain as significant as ever, reminding us of the enduring impact a well-crafted profile image can have on our online presence. Reflecting on this article, I felt compelled to delve deeper into the topic and share its insights with you. So, let's explore why your profile photo matters more than you might think, drawing inspiration from wisdom that has stood the test of time. (To read the digital version...
Have you ever tried to describe a stunning sunset? Wouldn’t it have been easier to just show a picture? As the saying goes, “a picture is worth 1,000 words.” The right image, even a simple looking photograph, has the power to tell a story and conjure up different memories and emotions for each person looking at it. What do you think happens when someone Google searches for your business? Are you using specific images that show what your business is all about? Or are you relying on a text description and hoping that your potential customer can "imagine" it, just like describing a stunning sunset? It is crucial to visually showcase your business, it's products and/or services and tell a visual...
Should every small business have a website? In Marni Cleiman’s opinion, the answer is a resounding yes! And I absolutely agree. I had the pleasure of chatting with Marni, an exceptional web designer from the Greater Toronto Area. Trust me, she had some incredible insights to share. Our conversation revolved around the importance of websites for small businesses in today's digital age, and it was too good not to share with you. I am thrilled to have Marni as a guest blogger, so without further ado, let's hear what she has to say: Should every small business have a website? YES! Think about it this way, when was the last time you Googled a question (or used another search engine)?...
If you're looking to attract new customers to your physical location, having a strong online presence is absolutely essential in today's digital age. Let's talk about why and how you can assess your online presence in order to determine if it’s working for you and attracting your ideal customer, or if it’s instead repelling them. First off, let's get real. Your business needs to be visible online if you want to attract new customers. With so many people relying on the internet & Google searches for research and purchasing decisions, having a website and social media presence is key. Imagine for a moment that you’re driving home from work and are craving pizza for dinner. You know, that type of pizza...
