Blog — Marketing



3 min read

Has Your Business Enriched Your Life?

Happy Valentine's Day! 💖 As we celebrate the season of love, I find myself reflecting on the immense gratitude I feel for the journey of entrepreneurship and the opportunities it brings. The venture into the world of Visibility Strategy & Photography has been nothing short of extraordinary, filled with challenges, personal growth, and meaningful connections. To you, who is taking a moment to read this amidst the internet chaos, a heartfelt thank you. Your time is precious, and I genuinely appreciate you. As Valentine's Day brings back memories of love notes and letters, it struck me how rare it is to turn that sentiment inward. Do you ever feel that way too? In the spirit of self-reflection, I've penned a...

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4 min read

Does it matter what photo you use online for your business?

Have you ever tried to describe a stunning sunset? Wouldn’t it have been easier to just show a picture?  As the saying goes, “a picture is worth 1,000 words.” The right image, even a simple looking photograph, has the power to tell a story and conjure up different memories and emotions for each person looking at it. What do you think happens when someone Google searches for your business?   Are you using specific images that show what your business is all about? Or are you relying on a text description and hoping that your potential customer can "imagine" it, just like describing a stunning sunset? It is crucial to visually showcase your business, it's products and/or services and tell a visual...

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6 min read

Do all small businesses need a website?

Should every small business have a website? In Marni Cleiman’s opinion, the answer is a resounding yes! And I absolutely agree.  I had the pleasure of chatting with Marni, an exceptional web designer from the Greater Toronto Area. Trust me, she had some incredible insights to share. Our conversation revolved around the importance of websites for small businesses in today's digital age, and it was too good not to share with you. I am thrilled to have Marni as a guest blogger, so without further ado, let's hear what she has to say: Should every small business have a website?  YES! Think about it this way, when was the last time you Googled a question (or used another search engine)?...

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4 min read

The Best Marketing Is What You Do, Not What You Don't

Quick note from Bonnie: I love collaborating with other professionals in the online marketing and visibility space.  This blog post is exactly that, I've invited a talented Marketing Coach to guest blog for you today, please meet Danielle Wintrip! Mindset – Where I Started I don't particularly enjoy taking photos, but I needed some for my side hustle. I didn’t have the budget for a professional photoshoot – cross-stitch businesses don’t rake in the dough – but I met Bonnie, and quickly learned she was much more than a photographer, she also offered photography guidance and training. I was excited to learn, but I didn't want to do the picture taking myself, I knew I had to, it was the...

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