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Have you ever tried to describe a stunning sunset? Wouldn’t it have been easier to just show a picture?  As the saying goes, “a picture is worth 1,000 words.” The right image, even a simple looking photograph, has the power to tell a story and conjure up different memories and emotions for each person looking at it. What do you think happens when someone Google searches for your business?   Are you using specific images that show what your business is all about? Or are you relying on a text description and hoping that your potential customer can "imagine" it, just like describing a stunning sunset? It is crucial to visually showcase your business, it's products and/or services and tell a visual...

If it’s anything like mine, I’m gonna guess that it hasn’t exactly (and that’s ok!) You can guess my level of surprise when one June morning a nagging, pinchy feeling in my lower back had morphed into unbearable nerve pain that went shooting down my back & leg, preventing me from the ability to sit, eat, sleep, work, think, heck even existing was hard work.  And what did that mean for my business, as a Business Visibility Strategist and Photographer? It was a forced stop.  That can be a scary thought for many business owners, and for others, a tough reality. It sure felt that way, and I know from speaking to many of you through the summer months that...

  In today's digital age, your online presence is always at work, tirelessly creating first impressions for you around the clock. Whether you're awake, asleep, or your business is open or closed for the day, your images are out there, shaping perceptions of you and your business. That's why it's crucial for your photos to stand out, grab attention, and convey the exact impression you want your customers to have.   Creating a Strong First Impression As a recent Forbes article rightly pointed out, you only have about seven seconds to make a first impression. One great place to start is by updating your online portrait or headshot on platforms like LinkedIn, Google, Instagram, or your website.   When people...

Looking to give your business a fresh new look? Maybe you're offering new services and want to make sure your professional headshot and business images are up to date. You're probably wondering, "How often should I do this?" Well, you're in the right place! Let me share some helpful advice with you. Let's start with your professional headshot: This photo is an absolute must-have in your business visibility toolkit. It's often the first image people see of you, and it plays a crucial role in building trust and connection. So, how frequently should you update it?   As a general rule of thumb, it's recommended to refresh your professional headshot at least every two years. Even if you feel like...

Should every small business have a website? In Marni Cleiman’s opinion, the answer is a resounding yes! And I absolutely agree.  I had the pleasure of chatting with Marni, an exceptional web designer from the Greater Toronto Area. Trust me, she had some incredible insights to share. Our conversation revolved around the importance of websites for small businesses in today's digital age, and it was too good not to share with you. I am thrilled to have Marni as a guest blogger, so without further ado, let's hear what she has to say: Should every small business have a website?  YES! Think about it this way, when was the last time you Googled a question (or used another search engine)?...