If recent years have taught us anything about business, it’s that professional product photography works! How many times have you searched for a product and wondered if the product matches the description? Have you ever ordered an item and found that it wasn’t quite what you had in mind because of the poor picture quality or even lack of photos?
We know a picture is worth a thousand words and your business may depend on this cliché. In fact, without photography of your business, services & products, you may be losing potential sales.
Reasons Why You Need Product Photography for Your Business
How crucial is product photography to your business? According to research, 65% of people are visual learners. This means that photos and images motivate a buyer more than a written description can. That being said, you can enlist the services of a professional photographer to help you capture the essence of your products. Here’s why professional product photography works:
Sets Customers’ Expectations
When a customer searches for a particular item, they already know what they want. In brick-and-mortar shops, it’s easier as they can physically touch and examine the item up close.
Online sales are quite different.
That’s why it is crucial to ensure the customer is satisfied with what they are seeing. Professional product photography can help avoid the pitfall of your product being returned simply because it “didn’t live up to your customers’ expectations”.
Grabs Your Customers’ Attention
With all the competitors your business has to contend with online, it’s crucial that you don’t get lost in the crowd. Having high-quality, professional photos of your products will help your business stand out from the rest.
A professional product photographer will be able to use the proper setup, positioning, and lighting to grab your customers’ attention.
Many customers use image search engines when looking for a particular product. Ensure your product is the one they choose, once they see your professional product images!
Establishes Trust
Remember how visual first impressions are important to establishing your brand as trustworthy? The same applies to your products.
How do your customers know that your products are authentic? How do they know that they are high-quality or true to size?
Having quality photos on your website will ensure your products comes across as not only appealing but authentic.
Builds Your Brand
Whether you have been in business for years or just getting started, your brand continuously needs to be polished and updated. Product images are a large part of your online brand as this is how you raise awareness to your existing and potential customers.
Hiring a professional business photographer in Toronto, Burlington and the GTA to help maintain an online business profile is a smart investment for your brand.
Get Quality Product Photography for Your Business
Bonnie Dickson Photography offers Business Profile packages to expand your products and brand through visual means. As an experienced product photographer in Toronto, Bonnie provides high-end professional images to help tell your story. With her knowledge and expertise, she can ensure your products will stand out across social media platforms and your Google Business page. Don’t delay, contact Bonnie today for a complimentary 30-minute discussion on your business photography needs and show your product photography in the best light!
