As face-to-face first impressions are a fundamental part of the business world, so are photographs when the first impression is formed online. Visual contact is at the forefront when we look at media platforms. Our eyes signal our brains to decide whether to stop on that profile or continue to the next, all within the first split-second.
Therefore, it is important to appeal to one’s senses. And the best way to do that is through visualization, or professional business portraits. Here are a few ways outstanding, eye-catching photography can elevate your business.
The Power of a Picture
The right picture enables your business to tell its story and allows your potential customers to have a “clear picture” of your product or service. As Fred R. Barnard penned “a picture is worth a thousand words”.
In fact, according to MDG Advertising, research has shown pictures associated with an article boosts readership 94%. In addition, 70% of people surveyed in one study, disclosed viewing images on a business website supported their decision to buy!
Highlight Digital Presence
Use high-quality professional photos to tell your story. Professional pictures should be used on your website, social media pages, flyers, direct mail, and posters.
Regardless of which media platforms you use to reach your customers, all paths lead back to your business profile. Be sure your digital presence represents your vision, your mission, and most of all, your brand.
Boost Brand Credibility
How are you showcasing your business? Build your brand with professional photography! Serious-minded and recurring clientele will identify your professionalism through your presentation of your company.
If you are using dark, distanced, or blurred photos, you risk losing the interest of viewers and future business prospects.
Images Can Drive Customers
The right picture can capture your target audience. Think about this: When you search through your favourite websites, which ones appeal to you? The answer most likely are the ones with high-quality photos that shout, “look at me”!
Tasteful, clear, and carefully designed compositions that focus on a product or service can really drive customers to make a purchase.
Less Hassle
Putting your trust, and your business, into the hands of a knowledgeable photographer will not only take your business to the next level, but it will also alleviate unneeded stress. The organization and coordination of putting your business on the map takes valuable time and creativity. Your photographer will be able to handle all the details including any necessary editing and fine-tuning.
Bonnie Dickson Photography can be your guiding light in the unknown world of marketing your business profile. For business photography in Mississauga, Toronto, or Oakville, Bonnie offers packages to cover all your needs, big or small. Whether you are starting from scratch and need to build an online presence or, if you require a boost in your online profile, she has the expertise to assist you.
If you’re looking for a talented business headshot photographer in Toronto and southern Ontario, contact Bonnie today to discuss which platform best suits your business.