If you're looking to attract new customers to your physical location, having a strong online presence is absolutely essential in today's digital age. Let's talk about why and how you can assess your online presence in order to determine if it’s working for you and attracting your ideal customer, or if it’s instead repelling them. First off, let's get real. Your business needs to be visible online if you want to attract new customers. With so many people relying on the internet & Google searches for research and purchasing decisions, having a website and social media presence is key. Imagine for a moment that you’re driving home from work and are craving pizza for dinner. You know, that type of pizza...
How can we take better pictures for social media that allow us to show up as the authentic, trustworthy, professionals we are?
I was recently asked that question and more in an episode of the She Built This podcast hosted by the wonderful Emily Aborn.
Quick note from Bonnie: I love collaborating with other professionals in the online marketing and visibility space. This blog post is exactly that, I've invited a talented Marketing Coach to guest blog for you today, please meet Danielle Wintrip! Mindset – Where I Started I don't particularly enjoy taking photos, but I needed some for my side hustle. I didn’t have the budget for a professional photoshoot – cross-stitch businesses don’t rake in the dough – but I met Bonnie, and quickly learned she was much more than a photographer, she also offered photography guidance and training. I was excited to learn, but I didn't want to do the picture taking myself, I knew I had to, it was the...
While the holidays are a great time to turn off your business brain and just be present with your family, I’d like you to remember that whatever you do in your life, imagery is there, whether it’s directly connected to your business or a family moment. Here are 7 tips on how to take better family photos during the holidays, and how they can help your business visibility.
Hitting the open road is an amazing feeling! Road trips are filled with adventure, simplicity, nostalgia and carefree vibes. However, in order for the journey to be a truly enjoyable experience, some planning and preparation are required. You need to know your starting location, your final destination, the best route to take and what you will need along the way (food, beverages, music, etc.). Tomorrow (August 11th) I will be embarking on a Western Canada adventure, where I will be delivering my photography services to businesses in other provinces, with the goal of increasing their visibility and helping to “put them on the map”. During the month of August, I will be in Alberta and British Columbia in...
