What does it take to put your business on the map? It takes you. Well, you and the people you choose to hire to make your small business a success.
Think of it this way: Everyday you and your employees make strides to reach clients, both current and potential. You need to establish long-term relationships and appear personable. And what better way to let people know you are approachable than by using professional headshots on your business website or marketing material.
Learn why more and more companies are using professional headshot photographers in the Oakville, Burlington, and Toronto areas and why professional headshot photography is the catalyst to help take your business to the next level.
Creates a Professional Image
Give that first impression of a professional image with a high-quality profile. We as a society typically judge a book by it’s cover and pass judgement on what we see within three seconds or less.
You want your images to portray you and your business in a light that represents your values and mission statement. A well lit and engaging portrait of you will speak volumes for your business instead of an image of you cropped out from an industry event.
It is also important to have updated headshots. While you may have an older picture you really like, take a moment to consider if it really represents you in the present moment. Has your appearance changed significantly since the photo was taken? It’s important to maintain an honest communication with your clients. Trust is a virtue you want to earn and keep.
Helps with Personal Branding
In addition to casting a professional image of yourself and your business, a headshot can also give a visual representation of your branding. Your choice of attire, appearance, and the background of the picture can all have a positive—or a negative—effect on your image.
It’s best to focus on what you want the world to know, and see, about you and your business. That is your branding.
Acts as a Professional Investment with Maximum Returns
Every time you post a picture in relation to your products or services, you are sharing your brand.
Your headshot should also give the same professional image.
That is why it is important to invest in yourself by having a professional photographer help you curate the perfect headshot. A dedicated client or a potential buyer will use that picture to make a judgement call on whether to do business with you or not. It’s your chance to show off your confidence, expertise, and competence.
Narrates Your Story
All of this leads to you telling your story! That is why it is ideal to have an experienced photographer help you navigate through the photo session.
Look at other business profiles for inspiration. What is the major take away? The posture, the camera angle, the clothes, the facial expression? Don’t forget about the background. Does it tell a story to you, as a viewer?
With all of the behind-the-scenes details that go into capturing the right headshot, leave it up to Bonnie Dickson Photography! Bonnie’s passion for photography has grown into a successful profession, one in which she has dedicated to help professionals tell their story. Before searching online for “professional headshots near me,” contact Bonnie for a complimentary 30-minute call to discuss your vision.
