Using photos on your Google Business Profile (GBP) can help showcase the products, services, and talent behind your company. As a free service, a Google Business Profile provides a platform to organize your business’s Google listing.
Keep reading to see how business branding photography packages can help you optimize your Google Business Profile listing.
Top Benefits of Google Business Profile Photography
Formerly known as Google My Business (GMB), Google Business Profile is a platform that helps potential customers find your business online and connect with you. Not only can a properly created GBP help boost your digital marketing strategies, but it also allows you to highlight the best attributes of your business. And what better way to showcase your business than with professional photos?
Here’s how a business profile photographer can help set up the professional photos you need for your Google Business Profile.
Show Potential Customers What Your Business Looks Like
Professional business photography gives an intimate look behind the scenes. If the past few years have taught us anything, it’s that loyalty and transparency are the foundations for a good customer relationship. With more people shopping online and using websites to learn more about businesses, opening the doors virtually can provide an in-depth look at the business—especially when visiting your location in person isn’t feasible.
Encourage Walk-Ins with Enticing Photos
Enhance personal engagement with customers by showing the exterior and the interior of your business. After all, if you own a brick-and-mortar store, customers may be encouraged to walk through the door after seeing photos of a clean and welcoming space on your GBP. By clicking on the photos of your interior, potential customers can spot hidden treasures or services they might not have been aware of.
Encourage Customers to Connect with You Online
Even if you have an online business, with no physical store, business profile photography can be used to catapult your products or services to a new level. If you operate a virtual business, your GBP can be used to show your professionalism and encourage potential customers to connect with you. In addition to eye-catching images, your GBP should also include a brief description of what your business does, contact information, a link to your website, and Google Reviews—all of which provide a great impression of your business.
Act as Digital Signage while You Sleep
A Google Business Profile is designed to work 24/7, even if you don’t. Essentially it is free advertising. The platform is available to explore by potential customers at any time. In addition, there is no limit to the places your business profile will reach. That said, by using professional photos and keeping your profile updated, your Google ranking will also increase and put your business front and center, or in other words, to the top of search engine results pages.
Reuse Business Photos for a Cohesive Look
Lastly, the photos used on your Google Business Profile should explain what your business is about and showcase its key offerings. But they can be used for so much more than just that. Google Business Profile photos can be used across your social media platforms for cohesive branding online. This improves your brand awareness as customers recognize your business name, product or service, logo, and photos.