Why Are Professional Headshots Important after COVID-19?

| 3 min read

The global pandemic has changed the way people interact with each other and do business. Gone are the days of in-person only meetings; instead, business professionals today need to depend on the internet to showcase their brand.

That’s a tall task considering the internet is oversaturated with people and businesses just trying to stand out. Plus, we often remember faces much easier than we remember names.

So, what’s a business professional or small business owner to do? Build your online brand through carefully curated images! With the right professional headshots in Toronto, you can establish a strong online presence that accuracy represents you and your business goals. 

Here’s why professional headshots are so important after COVID-19.

Makes a Good Digital First Impression

First impressions are paramount. While we all know it’s what’s on the inside that counts, we’d be lying if we said we didn’t fall victim to “judging a book by it’s cover” from time to time. The truth is that once we set eyes on a person, an opinion is formed. Our judgement is based on how well the person presents themselves in relation to clothing, posture, and overall physical appearance.

This is why it’s important to always put your best face forward—not just in person, but through your online business profiles too. Professional headshots in Toronto or throughout the GTA can help you make a good first impression and accurately represent your brand to potential customers. 

Improves Personal Branding

Speaking of representing your brand, your face sells yourself, both personally and professionally. 

Think about what image you want to convey to your prospective audience—whether it’s potential customers or fellow colleagues. A profile picture on a business website or a social media page should give an authentic image of you. This doesn’t mean the picture of you on the slopes or river rafting on your personal Facebook page isn’t good. It just might not showcase your genuine talents to the business world. 

Helps You Stand Out 

The online business community is fiercer than ever before, and you need to do everything in your power to stand out in a crowd. If you think that means using heavily edited or photoshopped images, think again. 

A professional headshot should be just that: professional. While many online photo editing programs work well for family gifts, it doesn’t evoke a professional image. Knowledgeable business headshot photographers in Toronto have the talent and keen eye to capture the perfect business headshot.

Rely on a professional photographer in Mississauga or your local community to capture your essence, best physical qualities, and the genuine business experience you want to present.

Builds Trust

Trust and respect are both earned, not given. People often prefer to put a face to a name for the sole reason that it establishes trust with a brand. Professional headshots or virtual headshots in Toronto can bridge the gap. 

As they say, a picture tells a thousand words. Sometimes the best way to showcase your knowledge and skills to the world is with a genuine smile, the appropriate posture for your brand, a twinkle in the eyes, and a well-suited clothing choice.

Choose Bonnie Dickson Photography for Your Professional Headshots

Your search for “professional headshots near me” ends here. Put your trust in the talents of Bonnie Dickson Photography. Whether you need an updated headshot or are starting from scratch, Bonnie can help catapult you to the top. Known as a business profile & headshot photographer in Toronto and the GTA, she has lifelong experience of being behind the lens. 

Depending on your preference, or local COVID-19 rules, Bonnie offers both in-person and virtual headshot sessions in Toronto and the GTA. Contact her today for a free 30-minute consultation to discuss your professional headshot needs.